Mark Hanly: logos

RPC TV

Back in 1992 RPC Tv asked to see ideas for a modern version of their icon. The previous year I had conceptualized and executed all the station IDs and program promos. Their symbol was a pre-colombian design of a crowned warrior. During the 3-4 month long project I baptised him as "Totumito".

I broke down the original indian symbol and rebuilt a new version with geometric shapes with bigger and simpler parts.

I think the inhouse designers at the station have done a great job with a new version of the logo. The font is dynamite as well as the red on grey.

Topsi Ice Cream

In 2008 the Topsi Ice Cream brand was given a face lift. These logo proposal combined new typography and characters. The following images show the final logo.

Topsi Ice Cream

Topsi is an established ice cream brand in Panama. This project only required a new packaging design. But simple projects are great opportunities to give the product, an ice-cream sandwich, a brand embassador. Wala... the pink polar bear.

Quencher (Jamaica)

The fun part of creating logos is when they tell you the project is about coming up with a brand character. Coming up with characters breaks all kinds of monotony and makes you a kid again.

Quencher was such a project for my good friend and mentor, Mike Hirst, in Jamaica. Mike asked, "Wat dat ting 'anly?" "Buay u kiant see it a juice-loving devil-ting dat most quench 'im terist... mista 'irst", I replied in an email.

Terrasur Engineered Floors

Terrasur is a line of tropical hardwood floors made to European standards and exported to the USA and Europe. It was created in 2005 and the project included research, name proposal, logo and application design.

Super 99 (Panama)

In 2007 I presented a new business pitch to a large, supermarket chain. The project was done by the book with face to face interviews with customers to understand the pros and cons of the brand. The brand was solid in terms of locations and pricing, but begged for a face lift. I included three logo proposals for consideration.

Sadly for us the owner of the SM chain entered politics, won and is now the current President of Panama. We never got the chance to show him some great work. Next! Another day.

Reciclajes Integrales, S.A.

A business group saw the need for a company that could pickup used oil from ships, truck fleets, repair shops, oil change shops and gas stations, clean it and recycle it as a low-grade fuel. The color green was important as well as white and black.