The fun part of creating logos is when they tell you the project is about coming up with a brand character. Coming up with characters breaks all kinds of monotony and makes you a kid again.
Quencher was such a project for my good friend and mentor, Mike Hirst, in Jamaica. Mike asked, "Wat dat ting 'anly?" "Buay u kiant see it a juice-loving devil-ting dat most quench 'im terist... mista 'irst", I replied in an email.
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