In 2007 I presented a new business pitch to a large, supermarket chain. The project was done by the book with face to face interviews with customers to understand the pros and cons of the brand. The brand was solid in terms of locations and pricing, but begged for a face lift. I included three logo proposals for consideration.
Sadly for us the owner of the SM chain entered politics, won and is now the current President of Panama. We never got the chance to show him some great work. Next! Another day.
Sadly for us the owner of the SM chain entered politics, won and is now the current President of Panama. We never got the chance to show him some great work. Next! Another day.
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