Alegría Series of Buildings

The project brief required a logo that could be used on a series of 10 residencial buildings to be built over a 5 year period. 

The client also wanted to create a brand name that would unify the series. In the market names of European cities was common. The client wanted to go beyond that and create a name that had a reason why... something positive.

The winning concept was “Alegría”. Translated into English it is a blend of “happiness and joy”. "Alegría" was translated into 9 different languages. It was important that the translations be short words and easy to pronounce in Spanish with less than 3 syllables.

I set up 3 simple parameters to give the series structure and continuity: 1.) a sans serif font that wouldn't age with time, 2.) a simple icon that could be painted with different colours and 3.) a common color for the name.

The color palette was built from the colours of each country; Turkey, Italy, Spain, China, etc.